Before You Join A Club
   --Must Know Information

Your success as a member of a  My Referral Club won't just happen because it makes good economic sense to join. Before you decide to join one of our clubs, please review the following information. These action items are the keys to your success in our organization.

Yes, it's true there is power in word-of-mouth advertising, or referral advertising. Getting great referrals is a function of doing the little things right. And everyone in the club needs to be on the same page when it comes to help building the club and giving referrals. Building a successful club will take a commitment on your part to be a true business partner with your club members.

   



Please review the following:

  • Understand that "nothing beats a great referral":
    Make sure you really believe this! Look back at the times when you received a referral from a friend. Great, wasn't it?
  • Your attendance at meetings is critical:
    At meetings you cement your friendships. Your presence reminds everyone in the club to keep their antennas up about your business. If you're not there, you're not remembered.
  • You must give referrals whenever possible:
    At least 2 a month.
  • When giving a referral, it must be set up properly:
    Review the Customer Protection Commitment (a unique way to add importance to each referral). Tell your friend (referral) that the business professional who will be calling him/her is a member of  My Referral Club and why that's important.
  • Plan one extra "get together" each month with other club members:
    Remember, receiving referrals is all about relationships. Having lunch with a club member you don't know will completely change your relationship. It will ultimately lead to more referrals and you will have gained a new friend.
  • Become a client of as many fellow club members as possible:
    The best referral is yourself. Do it as often as possible. Remember that a referral is a gift, and your personal business will really be appreciated.
  • Always be recruiting new members:
    Keep the club's "Need a Professional?" brochure close at hand. When you tell someone about  My Referral Club you are doing him or her a huge favor. We believe that business people love the idea of receiving referrals for their business and will thank you for thinking of them.
  • Prepare a great 30 second commercial about your business:
    You'll want it memorized for your club meetings, and it will also be valuable for you when ever you meet a prospect for your business.
  • Develop your Unique Sales Slogan (USS) and use it all the time:
    Hook your prospects with your USS (example for a CPA ‚ I take the government out of your pocket). Be unique. Be different. Be remembered. Be recognized.

    Please continue. The following sections provide valuable information.

Get To Know Your Club Members

Referrals, How To Get More Of Them

Keep Track Of Your Referral Income

Your Own "Unique Sales Slogan" (USS)


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